David Barreto

Within an European Banking organization, designed and directed the operational and technological transformation to support the creation of a new financial product. Setup of their digital transformation and AI adoption roadmap. From strategy definition to concrete implementation to drive measurable incomes.

• Digital Strategy & Roadmap: Assessing digital maturity, defining transformation priorities, and building actionable roadmaps aligned with business objectives.
• AI Strategy & Integration: Identifying high-value AI use cases, selecting the right tools and models (GenAI, ML, automation), and embedding AI into core business processes.
• Change Management & Adoption: Aligning leadership, upskilling teams, and driving organizational change to ensure lasting transformation, change management and training across board, C-Suite, and front to back office
• Governance & Risk: Designing AI governance frameworks, ensuring regulatory compliance (DORA, NIS2, GDPR, EU AI Act), and managing ethical considerations.

Founded and scaled an asset-light digital growth agency (10 FTE + on-demand freelancers), delivering end-to-end digital, marketing and technology solutions and advisory across SMEs and enterprise clients.

• Full commercial ownership: BD, sales strategy, deal structuring & closing.
• 500+ digital projects delivered for 100+ clients including long-term enterprise partnerships.
• Strategic advisor translating business needs into scalable digital solutions.
• Built multidisciplinary teams across sales, marketing, dev and delivery.
• Performance tracking, automation and data-driven decision-making.